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McDonald's Dead Dad Advert / Commercial [90 seconds, unedited]

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"Favourites" by Leo Burnett London for McDonald's UK, 2017. Uploaded for criticism and review. Sub for interesting stuff: https://youtube.com/c/anarchist?sub_confirmation=1
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Текстовые комментарии (1206)
anarchi.st (1 год назад)
Here is a shot-by-shot review/analysis: 0:00 First impressions. The kid is sort of red-of-face. One cannot help but wonder if this is perhaps indicative of high cholesterol. But a child this young would have to eat a whole lot of unhealthy food or, perhaps, have a genetic disposi- oh God. 0:03 A watch? A bold decision to go with this heirloom considering Tarantino did it so well in Pulp Fiction. Perhaps McDonald's is not willing to spring for Christopher Walken, settling instead for an anonymous box whose performance is as wooden as its constituent parts. 0:09 Are we to really believe that these glasses belong to the boy's father? For an adult male's frames, they fit inexplicably well on the young boy's head. Why did the father have such a small head? Perhaps it would be more pertinent to ask "why did the father have a boy's glasses and where is that boy now?". 0:12 A little black book? Hopefully unrelated to the unknown-boy subplot. 0:18 Kitchen appears not to have been renovated since the 70’s. The sort of neglect one might see in a family which is outsourcing the heart of its home to a fast food franchise. By my count that’s two hearts McDonald’s has claimed from this family. 0:19 Holy hell, she got from the ironing board to the window demonically fast. Leo Burnett London would not allow a match cut this bad in a deliverable for one of their biggest clients so we can only assume the mother is a succubus. 0:26 EXT. POOR BUT NOT TOO POOR LOOKING SUBURB IN THE ENGLISH RURAL IDYLL - DAY. 0:28 “Big, cuddly.” -- we know why that is. “Tall as a house, big, big hands” -- but with a boy-sized head, right? 0:33 Free parenting tip for widowed mothers: leverage your son’s bereavement for his dead father to discipline him into an appearance of your preference. 0:48 Brainstorming meeting: >> "we still need to build some aspiration into this sob tale”. << “The client is afraid that the culture of healthy lifestyle is devaluing its brand, why don’t we have the kid suck at football and say his dad was really good at football?”. >> "I don’t get it". << “Well, childhood obesity is on the rise, right? That’s our target market. The little fatties must feel inadequate at sport so if we anchor those feelings of inadequacy to the boy’s aspiration to feel loved by his parents then, emotionally, the product solves both”. >> "You sick genius, the client will love this". 0:55 “He liked -techno- happy hardcore?”. ”Yeee, also doing Es and getting blasted on the weekend. Back then the pills were quality.” 1:00 Turn you inadequacy dial up to ‘rejection’. Beloved dad was “a wow” with the *all* the girls but the smile of our unathletic reflection in the TV screen is met with a cold indifference by the approaching romantic prospect. 1:02 Solemn faced, devoid of romantic love, devoid of athleticism, devoid of parental approval, what’s a fatherless boy to do? 1:05 Forget that, arrival at McDonald’s has restored the bounce in his step. This could be you! Better have a couple of black guys sitting in the window... one of them rocking with laughter while the other one bites his burger. Deliciously choreographed diversity. 1:06 “Did he have blue eyes? Like me?”. “NOO000ooo. *_Brown_* . YOU GUESSED WRONG STUPID. DUMB KID, WHAT, WERE YOU TOO YOUNG WHEN YOUR DAD DIED TO REMEMBER HIS EYE COLOUR?". I’m going to stroke your face in a comforting but simultaneously condescending way so, in addition to your other flaws, you feel infantilized and intellectually inadequate. 1:09 Mother walks off shot for just long enough to capture the feelings of isolation and abandonment before... 1:10 ...*THE LOGO REVEAL!* Smiles, happiness, eye contact… rhomboid battered fish? Note the logo was distinctly absent from the exterior shots just gone -- wouldn’t want to associated the golden arches with sadness now, would we? Colour grading seems to get subtly warmer too. Outside McDonald’s = cold, sad, lonely. Inside McDonald’s = warm, happy, social. 1:16 Oh wow, who knew a Filet-o-Fish® could be so poetic? The moment he opened the packaging the connection to his father he so desperately longed to find was revealed. The memory box of his father’s personal possessions was useless; true solace is found in boxes of fatty fish segments hastily cooked from frozen by a minimum wage labourer. 1:22 “Tartar sauce, all down his chin” -- aww, it’s like the father/husband lives on through the son. May as well try and tap into that lucrative widowed/single mother market in the final few seconds I guess. Maybe the son isn’t such a bitter disappointment to his mother after all. Maybe the deceased live on through the condiments in McDonald’s. Hope for us all. -- Afterthought: We never discover who the unknown-boy is. One explanation could be that it is an older brother who died at around the protagonist's current age for the same reason as their late father; the mother is a feeder and emotionally manipulates her loved ones into eating McDonald’s until they die of coronary heart disease.
Strain (3 месяца назад)
anarchi.st I guess he was too young to remember his eye colour
The Internetwanderer (4 месяца назад)
anarchi.st - You have too much time on your hands. Read a book, find a friend - perhaps even a girlfriend. Whatever you do, try to enjoy what life you have left. It's just a fucking commercial, get over it.
PoppyCorn144 (8 месяцев назад)
anarchi.st Love the breakdown. Pure quality, and quite dark. 😏
Henry Bemis (9 месяцев назад)
Bloody Yanks need to take their Macdonalds and shove it up their arses....stupid commerical about a dead dad and hamburgers...only a stupid Americans would film something like this...
What is a Mae Mae ?!?!? (9 месяцев назад)
anarchi.st what was the point of that
Frogie Star (27 дней назад)
So sad😭
This isn’t më (1 месяц назад)
This is just wRonG a burger doesn’t help, his dad DiEd!
goth boy (1 месяц назад)
Oh my god am I the only one crying rn
Jesse Chusing (1 месяц назад)
macdorndal yum
Ben McCluskey (1 месяц назад)
So you're shit all like your father, but you like the same crappy food
Lee Everett (1 месяц назад)
Legend say that his dad is crying in the corner traumatized by his wife
FullTimeSlacker (1 месяц назад)
Conceptually I like this. A kid distraught he’s not like his dad finds comfort in something small. I always loved these stories in tv. The main character always has to learn that they are their own person and such.
GrapeIsNotPurpleEgg (1 месяц назад)
i like how this kid is mourning his dead dad and how hes nothing like them and the big reveal in the commercial is he likes the same sandwich as his dad thats the only thing they have in common
SimplySomeBody (1 месяц назад)
i love my dad! even though hes gone now. he liked the same dead animal in a bun with sauce and lettuce
My life First (2 месяца назад)
It wasn’t his dad different colour eyes she lied to him and took him to McDonald’s to shut him up
Prime (2 месяца назад)
1:18 ( ͡° ͜ʖ ͡°)
Gorilla Monsoon (2 месяца назад)
Can you imagine dying, and your greatest legacy is that you ate fried bread, smothered in sauce, on bread?
Kyle Church (2 месяца назад)
Jesus fucking Christ.
Rosemarie Ajero (2 месяца назад)
Banned and sad
ABCx 1234 (2 месяца назад)
McWhat mcppl mcfind mcoffensive mcisn’t mcthe mcactual mcconcept mcof mchis mcdad mcbeing mcdead mcand mcthat’s mcthe mconly mcthing mcthey mchave mcin mccommon... mcthe mcissue mcis mcthat mcthey’re mcexploiting mca mcdead mcparent mcto mctry mcand mcmake mcan mcemotional mcad mcto mcsell mctheir mcmeals
Sai Siddiqi (2 месяца назад)
I would beat the shit out of this kid if I ever saw him wipe his chin with his hand w
Paul Hannent (2 месяца назад)
She's a great actress. What's her name again?
FullTimeSlacker (2 месяца назад)
I liked it. Idk.
yeet yeeterson (2 месяца назад)
this kid's a failure but the only thing they share in common is they both liked that weirdo fish sandwich, this was very sad mcdonalds.
Creeper740 (3 месяца назад)
Oi I told you to take it down stupid person hope you get a YouTube strike piece of crap channel and you are infringing our rights
I Love Ronald McDonald He Is Cool (3 месяца назад)
That boy is attractive.
Ava's edits (3 месяца назад)
I thought McDonalds us suppose ti be upbeat and happy like a happy meal but no this advert makes me depressed 😂😩
Alex_ Smith (3 месяца назад)
It’s pretty sad at they’re using someone’s dead dad as an excuse
Richard Burton (3 месяца назад)
I though it was a single mom advert. :)
Ronnie Bikerin (3 месяца назад)
“he liked techno” what a fuckin swedgaaaaa
Myles gm (4 месяца назад)
I just don't get how it has anything to do with McDonald's what the message if you lost a family member a McDonald's will help me you feel happy wtf? It has no link at all
Daniel Elkin (4 месяца назад)
Friday 3 November 2017
David L. (4 месяца назад)
how do I say: "Ehh muh Guad" in the Kings?
the crispy (4 месяца назад)
Video broke my heart, comments made me laugh my ass off
Trudermark (4 месяца назад)
Imagine being offended by this cheesy commercial
The Frozen Puppet (4 месяца назад)
wtf
Stephanie Phelan (4 месяца назад)
Im a great guy I love mc donalds like me daddy I'm fat as a pig
Vidya wisdom (4 месяца назад)
As you know, businesses of all sizes right from McDonald’s and Coca-Cola down to your local hardware store are trying to get a presence on social media sites such as Facebook and Twitter. Think of how many ‘Fan pages’ and advertisements you have seen on Facebook recently for businesses in your local area. It’s a big thing right now and it’s making people just like you a lot of money. https://clicktrix.com?david7214
Omega Warrior Feliz (5 месяцев назад)
I was hoping there to be a badabababa
Michael O Neill (5 месяцев назад)
DID YOU KNOW MC Donald's meat in a lab, synthetic chicken nuggets , beef made from animal tissues, grown in a lab
Lack (5 месяцев назад)
Filet-o-Fish ❤ 😍
DmanTurkeyboy 2404 (5 месяцев назад)
😢
DUSTERDUDE238 (6 месяцев назад)
Beautiful, touching commercial WOW! ;)
Masterplanet 420 (6 месяцев назад)
The only think he had in common with his dad is that they both like disgusting food from McDonald’s
troaty weevel (6 месяцев назад)
This reminds me of McDonald's. My dad died of fucking diabetes. They tried to save him but the 1 dollar deal was too good. D:
Tasunke (6 месяцев назад)
Your dad was a great man, and the only thing you have in common is that fat food ! Nice message McD !
Jeremy Cloyd (6 месяцев назад)
What is the fucking point of this
Biggie Cheese (6 месяцев назад)
The only thing his father and him ever had in common was the shittiest sandwich you can get.
zat rat (6 месяцев назад)
Did they really just use a sob story to sell their burgers 💀💀💀 I cringed when I saw this on TV I understand the dislikes now hahaha
zat rat (6 месяцев назад)
Big big 'ands Yaoi hands
Paul Power (6 месяцев назад)
I came here to laugh not to feel
Rowan Crump (7 месяцев назад)
1:25 - BA-BA-BA-BA-BAAAAAAAAAA, Your Dad is dead!!!
AWizardMummyandMartian ImUnique (7 месяцев назад)
PUPPY MONKEY BABY
Jaro Ralph (7 месяцев назад)
And it was banned because?...
Pastel The Kawaii Chibi Girl (7 месяцев назад)
The music at the beginning of the video made me cry. 😭😭
Heyitsalisha (7 месяцев назад)
YES LIAMMMMMM
john fisher (7 месяцев назад)
Brown eye gene is a dominant allele so how tf does he still gets blue eyes?
Mimi Mae (7 месяцев назад)
She forgot to mention that his dad died of obesity.
ZootWorld1 (7 месяцев назад)
*TARTAR SAUCE ALL DOWN HIS CHIN*
A Steele (7 месяцев назад)
What the fuck
Elaine Carey (8 месяцев назад)
what a lovely ad. My son is 13 and his dad , my husband died 3 yrs ago. We talk like this all the time and revisit all the funny moments the sad moments but importantly we talk about him everyday. Im tired of this culture where everything is offendable. We are going through it and i commend an ad like this. My son commends this ad. Grow up and just because its mcdonalds does not take away from the lovely message of rememberance
Liu Sir (8 месяцев назад)
The flashback segment of looking and asking what dad did Gg R.I.P. fake actor that set up for dad role Oh mom I don’t what todo tell me what dad did
Zoe Drake (8 месяцев назад)
What's wrong with this
Ben Johnson (8 месяцев назад)
I thought this advert was amazing and powerful.
Chris pears (8 месяцев назад)
This was brilliant
Jason (8 месяцев назад)
Oh my god, it’s just death, you people finding an excuse to tackle everything. It’s funny how you too are the people who get indoctrinated by the media. That means brainwaished if you’re too dumb to understand. I think this advert is very heart-warming and does not portray any bad themes. You people are just finding something to fight against as usual. Fight against the nice adverts but not the ones with the naked and inappropriate jokes. Cunts.
Billy O Brien (8 месяцев назад)
Plot twist:The mum is transgender
bob tony (8 месяцев назад)
that ad is depressing as fuck, lul, there is a reason coffin companies don't advertise........
Hari1017 (8 месяцев назад)
Lol idk why I found 1:07 funny.
Misbehaving Goy (8 месяцев назад)
lmao I can't believe someone actually approved this ad
Zoloft77 (8 месяцев назад)
That was sweet..... in a KEK way.
Eric brett (8 месяцев назад)
From viewing this commercial either his dad was a soldier, police officer, or a firefighter. It looks like he died before his son got the chance to know him.
D.McIn007 (8 месяцев назад)
Don’t see how it’s offensive. Seems like people are beginning to gets little touchy on things that aren’t even bad
kt1pl2 (8 месяцев назад)
I don't get why this was one of the most complained about. I thought it was touching.
MrUranium238 (8 месяцев назад)
disgusting commercial
ricky stephens (8 месяцев назад)
dunno whats so bad
ricky stephens (8 месяцев назад)
did he die of a heart attack
Samuel Tolputt (8 месяцев назад)
my nan dead
James Goobs (9 месяцев назад)
He ain’t your daddy, kid.
Paul Verberne (9 месяцев назад)
Overheard at Leo Burnett London: "Here's the deal. A good ad is about telling a story that hits them in the feels! Really knocks them over! What are the things in life that cause the most emotional reactions? Birth, marriage, death! That's the hard stuff! That's what everyone relates to! Picture this! Kid sitting alone going through a box of obvious memorabilia of his father. He walks in to the kitchen and asks his mom "what was dad like?" So we know dad's pushing up daisies. Punch in the gut right? Everyone's feeling pity... mom and son walk down the road - she tells him about dad - kid's trying to see himself in his dad - she's remembering fondly - kid's coming up short in every comparison - feeling like a total loser. Then they go into McDonalds. the kid gets a Filet of Fish - Mom says "That was your dads favorite! Kid's overjoyed - finally feels a connection thanks to a freakin' Filet-o-Fish! The world says AWWWWW! And everybody loves McDonalds, AMIRITE!?" Clueless marketing department of faceless corporation swallows hook, line and sinker.
toddsmitts (9 месяцев назад)
Yeah, this ad's easy to make fun of, but I don't really see anything offensive or in bad taste about it.
Thrivalist (9 месяцев назад)
DAD DIED OF A Friggen HEART ATTACK FROM EATING THAT SHIT SON JUST LIKE YOU WILL!   This commercial is soooooooooo manipulative.  I used to work in market research and 20 years ago it was creepy how much info they had and how much they knew how to apply that info to manipulate people in just minutes.  All the boys with dads not at home, all the exhausted mothers....but get an ecologically catastrophic meal in which more is spent on packaging to be immediately tossed out than on the quality of the food itself.
Steve Hunt (9 месяцев назад)
hahhahahahha
Dimitri James (9 месяцев назад)
big n cuddly ya dad was like you will end up if you keep eating this shit
junsuidearu (9 месяцев назад)
Hello, I'm analysing this advert for my English class and I'd like to know which dialect from the UK is spoken here but I'm not native and I can't quite place it. Does anyone know?
Ton (9 месяцев назад)
Dad died of obesity.
DankTech (9 месяцев назад)
That was your dada favorite too......and that's what killed him....it was the tartar sauce
Tammy Gale Johnson (10 месяцев назад)
I was brought to tears by this. I'm offended by anyone who says this is offensive.
Saber (10 месяцев назад)
gordon ramsay son?
TheYoo2b (10 месяцев назад)
Was his Dad ronald mcdonald?
miguel garza (10 месяцев назад)
Really why those this sound srry
Daleko (10 месяцев назад)
wait this makes people mad? that was really well done.
Man In The Wilderness (10 месяцев назад)
Mum...how did dad die? Aye son....he had a massive heart attack from eating too many Big Macs and Fries.....
Alex Kadet (10 месяцев назад)
Does anyone think it is strange that they are going to McDonald's as they reminisce about his father who died from eating too much McDonald's? Isn't that like going to the bar where your father drank himself to death to remember him with a pint?
artisgood123 (10 месяцев назад)
#Mcdead
Brotherhood Of Steel (10 месяцев назад)
The one thing I have in common with my dead dad DIABETES
Antifrost (10 месяцев назад)
Honestly thought this'd be worse, given the title. That wasn't so bad, it loses some emotional weight when it hits you that this is to sell burgers but otherwise kinda endearing.
Passage (10 месяцев назад)
And people who come here to comment about it, have no life. Just like the dad in this video doesn't. WHAT WERE YOU GUYS THINKING.
Buddy Allen (1 месяц назад)
Passage stop ad
Buddy Allen (1 месяц назад)
Passage
Skyler (11 месяцев назад)
Rip filet o fish
Official ParishTorch (11 месяцев назад)
Did he 'ave brown eyes?? Haha! Love the English accent. I do a really good cock' ny
Lizzie D (11 месяцев назад)
"Oh your dad was wonderful. You are /nothing/ like him. He was better at sports, charming girls, more physically built, and attractive at that. Nothing like at all, a shame. Except you both like the same McDonalds food" "Thanks mom that means everything to me!"
Winston (11 месяцев назад)
If the only thing I️ had in common with my dad is fish sandwiches I’d probably give up any hope of finding a real connection with him.
Blaž Semprimožnik (11 месяцев назад)
0:30 sounds like "big big anus"
Nancy (11 месяцев назад)
Mute the commercial and play this while watching it: https://www.youtube.com/watch?v=TUWi9ytJhDc

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